This is a digital era, and in this digital age, the demand for marketing and sales is growing leaps and bounds. Marketing can be best described as applying various techniques and tools to build your brand image and increase sales. Amongst the top 5 skills that future demands, digital marketing is one of them. Everyone wants to learn digital marketing today, either to pursue a career in that field or build one’s business. Coming to sales which is a part of marketing, is one skill everyone should possess, be it a marketer or an entrepreneur because the ultimate goal of a company is to increase revenue which comes with an increase in sales.
In today’s world, the concept of sales has evolved. “Sales is not about selling anymore, but about building trust and educating”, are the wise words of Siva Devaki, Co-Founder & Co-CEO of MassMailer.
This is a long article that captures everything you need to know to pursue a career in marketing, right from career opportunities in marketing and sales, what a marketing executive does, job roles in marketing,
The Global marketing services group Dentsu Aegis Network (DAN) released its Digital Report 2020 which states that the Indian advertising industry has grown at a rate of 9.4% over 2018 to reach Rs. 68,475 Crore by the end of 2019. The industry will grow also by 10.9% to reach Rs. 75,952 crore by the end of 2020 and is expected to grow at 11.83% CAGR to reach a market size of Rs. 1,33,921 Crore by 2025 which shows sales and marketing is the way forward.
As per CISCO, the number of internet users by June 2021 will total up to 829 million. The Business Standard has reported the statement made by the Economic Affairs Secretary of India on the digital economy which said India’s Digital Economy would reach $1 trillion by 2022. It also expects that the Indian digital economy would be half of the total economy by the end of 2030. Hence the future of Digital Marketing in India is very bright.
In today’s competitive world where companies are striving to sustain and grow, the market is a red ocean where such companies are innovating every day to outsmart their competitors and establish their share. Technology is the driving force here.There is a simple rule, either innovate, adapt and grow or quit, because in this ever-changing world, there is no more place for companies who cannot prove their importance and add value to customers more than their competitors. Hence, it most important to bring progressive improvements or bombard the market with a Radical innovation. So how do you sustain yourself here? How do you prove yourself better than your competitors?
One solution is through marketing. The way you portray your company to the people and engage with them is in your hands. Hence the demand for marketing is growing day by day. A good marketing strategy can bring you miles apart from your competitors. Hence for people who want to pursue marketing, there is an ample amount of scope. If you want to figure out how to go about marketing and what sort of personality and skills are required, Read further
Marketing executives oversee many aspects of a campaign throughout the entire lifespan of a product, service or idea. As such executives are likely to have a great deal of responsibility early on and will be required to manage their time and duties themselves. These responsibilities can include:
Marketing is an ocean. It has a variety of specializations and jobs under it. Few are:
Marketing can be pursued by anyone, you just need to learn how to go about learning the essentials. People can pursue marketing right from the beginning or jump into marketing from any other career. Let us dive into the details:
So, depending upon the stage of career, you can decide what form of education will be beneficial for you. The different forms are:
For the people who have just completed 12th and want to pursue graduation specializing in marketing now, choose a bachelor’s degree which gives you that option (example: Bachelor of Business Administration, etc.). There will be multiple universities and colleges which provide such specializations, spa choose wisely.
Time required: To complete a bachelor’s degree specializing in marketing, one would require a minimum of 3 years. But you can start interning and freelancing simultaneously once you dive into studying marketing.
For those people who have already started their graduation (not specialization in marketing) or have already started a career in some other field and want to shift into marketing, do not worry. There are hundreds of courses that will enlighten you on this field and provide the required knowledge for you to start your career. Here, you need to understand what form of marketing course you want to do. There is a variety of options under marketing as well.
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So, when you work in a corporate or a very established company, most of the time your role will be very specific. But when you work with startups, you will need a combination of all. So here, we would suggest choosing various topics and try to understand how each works, and then do courses which will help you specialize in it. Or if you are working already, do a course which your company demands out of you. Remember, practical experience also teaches a lot, so do not worry, you will learn it all in time.
Time required: Typically, to undergo training which gives an overall knowledge in the subject matter, it takes 3-4 months to complete the training. However, there are short courses of 100 hours and even less which give an in-depth knowledge of a segment of the subject.
If you have completed a bachelor’s degree specializing in marketing, you can undergo do a PG program to get exposed to a wider avenue of skillsets as well as climb the corporate ladder.
Time required: A post-graduation degree comes with typically higher investment and takes 1-2 years for the completion of the program, depending upon your chosen course as well as the college where you have enrolled. PG programs are now available on online platforms like UpGrad where you can do your post-graduation sitting at home for a much lesser investment which you can complete at your own pace.
Once you have completed a post-graduation in Marketing and want to dive much deeper into marketing for high level research or personal reasons, you can do a doctorate program.
Time required: A doctorate program requires 3 years for completion. Hence only if you have the time on you and you want to pursue it, only then opt for it.
So out of all the branches mentioned above, digital marketing is one filed which is growing at the speed of light maybe. Not going digital today is like still sending letters to connect with people. But once you digitalize, boom, you find so many easier and better ways to network and connect. Social media is no more a tool for just influence, but also used to generate Sales.
Hence, most of the people want to pursue digital marketing as their specialization and it makes sense due to the wide scope and a budding career choice. The best way to begin your journey as a digital marketer is completing a professional course. It is a onetime investment course, and it is one of the courses with less investment and greater returns.
Having an overall idea of digital marketing is best, but if you wish and your job demands, you can specialize in one of the digital marketing fields. They include:
(Click here for courses- Trof)
To become a successful digital marketer and gain fame, keep these pointers in mind:
Get a practical oriented training in digital marketing overall, or atleast the role you would want to specialize. It will give you an upperhand over others who do not have the knowledge.
Doing internships can help you gauge a lot of practical knowledge which would actually be helpful for your job ahead. Also, companies prefer candidates who have a past experience over others as the requirement to train them in detail is less.
To become a successful digital marketer, you got to possess some skills. If you do not know them, then you must learn them. Few important skills for a digital marketer are:
Sales and business development are considered and the same by few. But its not true. They go hand in hand, but there is some distinction between. Business development can be considered as early sales. BD executives are accountable to nurture the relationship the company has with clients and customers. They are responsible to help the company grow, generate leads and develop new opportunities for the company. Sales is actually selling the product/service to customers.
The definition of sales has evolved with time. Earlier, sales just meant going and selling a product/service to someone. Now, sales are not just mere selling, but developing a loyal customer and building the bond of trust with then. Sales is the driving force of a company. Every company requires charismatic individuals to close valuable deals for them. So, until companies stop selling, the future of sales as a career is very bright. If you wish to pursue sales as your career, then read this article as it will clear all your doubts regarding this career choice.
Here are the steps and tips you should follow to become a charismatic sales executive:
Training will help you upskill yourself and identify your strengths and weaknesses. It will also help you to overcome your weaknesses and identify your opportunities. Depending on which level you are in, you can pursue a practical oriented training.
(Click here to see some training – trof Careers)
Practice makes a man perfect, and what you learn practically stays with you longer. If your training is a practical oriented one, then you are good to go. Otherwise doing an internship, even if it is not paid. Trust us on this, it is one of the best ways and a step ahead to become successful.
A successful charismatic sales executive demands a lot of skills to be learnt. You must build yourself from as early as possible. Few of the skills include:
There are few skills you need to learn if you do not possess it. With time and practice you can figure out what you lack and start working on them. Hence, start working on these skills as early as possible. Only with practice, you will figure out what works for you and what does not.
Staying up with current trends is most important for a marketer (one post at the right time can make you go viral). Hence always stay updated of what is trending around you and use it for your benefit.
Reading is one habit you should inculcate. Reading will increase your knowledge, pop in some amazing insights into your mind and overall, help you know what is happening around you and keep updated.
The best way to learn something is to learn it practically. Hence it is advisable to intern with startups or other companies ready to hire, even if you are not getting paid for it because what you learn practically lasts longer in your mind. You can also work for beta clients. Internships also give you a chance to figure out what is important and provide a platform to apply what you have learnt in your training. There are various platforms which provide internships, like Internshala, Letsintern, etc.
There are a hundred skills required to become a successful marketer. So, from the beginning or since you have decided to become a marketer, or even after you have read this article, please work on building the necessary skills. The aim is to build a charismatic personality who possess the mentioned skills:
Building and optimizing your brand image is one of the most important skills of a marketer. Having a good personal brand can take you places and help you accelerate your career path. LinkedIn, Instagram, etc. are effective tools for it.
(To know more about personal branding, read this)
It is always beneficial to have the knowledge of digital marketing while pursuing marketing specialization of any form because it helps you diversify your skills and the services you provide:
3-5 years down a career in marketing, if you are working in a startup, depending upon your previous performance, you can be promoted to the level of Chief Marketing officer or regional head.
If you are working in a corporate, you will be promoted to the level of associate manager or manager depending upon your capabilities, past performance, and size of the firm.
Working for a marketing agency, the success of your agency depends upon your strategies, hard work and commitment.
If you want to change your career, you can become a blogger, content writer, freelancer, youtuber or an entrepreneur without any professional training. Thinking of getting into any other creative field, you will have to go through some professional training.
The future of marketing is very bright. Anyone can pursue marketing with some professional training, but to level up on the corporate ladder, you will require to outsmart your colleagues in term of skills and knowledge. Hence marketing a safe and wise career choice if you have the skills mentioned above. Digital marketing is going grow even more in the coming years, and is also the future of marketing, so do not miss out on learning the basics of it at least.
The secret to grow and excel at any profession or career path is practice and continuous learning. It is very important to not stop learning, work on gauging new skills and learn from past mistakes. Practice is the best principle to better yourself at anything. Hence keep learning, keep growing.
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